10 Reasons to Use Door Hangers
Door hangers are a great way to make a personal connection with potential customers because they have to be hand delivered. Even if you don't actually see the people you leave the door hanger with, they know your business is probably nearby, and this may make them more likely to use your company.
Door Hangers are Inexpensive
Door hangers cost very little to produce, so they are a great alternative to more expensive media such as brochures or TV commercials.
They are Likely to Be Read
Since people have to physically remove them from their door knob, the hangers are very likely to get read. Another plus is that they don't have to compete with a bunch of other materials for attention -- unlike stuff sent in the mail or a lot of brochures sitting in a brochure rack.
Door Hangers are Great for Personalization
Since you know the neighborhood you are passing them out in, you can add personal related to the community.
You are Likely to Make Personal Contact
When you take the hangers door to door, you are likely to run into a few people. This gives you the opportunity to introduce yourself and tell a little about your business. Then you can hand them the hanger with your contact information on it. If you make a good impression, it's more likely people will think of you when they need your type of good or service.
It's Easy to Track Their Effectiveness
You can have a tear off coupon on your door hangers, and when people bring them in you can save them to keep track of the effectiveness of your hangers.
Door Hangers have Two Sides
You can use the front to grab people's attention with a great image and headline, and then you can use the back to give more information about your offer and your business.
They're Great for Building Name Recognition
Even if someone doesn't read your whole hanger, they will at least see the name of your business on the front when they take it off their door knob.
You Can Target a Specific Group
Since you can physically see the neighborhood that you are planning to take door hangers to, you can choose a group to target. People tend to congregate with others of a similar type; there are usually college neighborhoods, family-oriented subdivisions, retirement homes, and so on.
Door Hangers Let People Know You're Close By
Since the hangers had to be hand delivered, people will know that your business is close by, which may increase the likelihood of them contacting you.
They can be Used for Multiple Purposes
You can use door hangers for promotions, letting people know about new offerings, giving people coupons, advertising a grand opening, letting people know your business hours, and many more purposes. And since they are relatively inexpensive, you can probably afford to do more than one campaign a year.